Michael Graves
Employer: Millennium Design
I was the Production Artist and Production Manager on this project. There were initially about 200 SKUs in this line. Many perceived the design as simple. However, it was very meticulous work. I created a formula for determining the size of the logos, header and product shots. This formula is still being used in production today. I oversaw all production, created final production files (placed FPO images, typset copy, enter codes and FPO UPCs), coordinated the project with the design agency and Target, and attended weekly status meetings.
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Client: Design Guys